A Web Design Agency: How To Create A Successful Site

A vast number of experts have been asked about the features of effective web design and here is an overview of a successful site that any web design agency can use as a model.

Since the human eye is a non-linear device that instantly recognises patterns and motions, visual effects are fundamental for success. They are great at capturing the visitor’s attention, drawing it to certain areas of the site and helping the user navigate. Yet technology can easily be overused; excessive animation features and advertisements may distract and annoy the user and bog down their web browsers.

According to experts of a reputable web design agency, advertisements are necessary tools securing the site’s continued existence but countless pop-ups and full-page ads that obscure content can badly affect functionality and discourage the Internet surfer from revisiting that website. Banners that expand or play audio when the user clicks on them are known to be less intrusive and can be used on the site instead. Read the rest of this entry »

Getting Backlinks To Your Website: Are Profile Backlinks Worth It?

Any link on the web that points to your website (from a site that isn’t your own) is called a backlink.

A backlink is like a popularity vote. If someone thinks highly enough of your site to link to it, that’s an ideal backlink in Google’s eyes.

Unfortunately, waiting for that kind of link is like watching paint dry, only in slow motion.

So most webmasters seek out backlinks to speed up the process.

Profile backlinks can be a good part of the mix. Sites like 4N allow you to link back to your own site and, since the site is regularly crawled by Google, those links are counted quickly.

If you’ve got a profile anywhere else, put a link there to your website. Places like LinkedIn should be obvious. Sites like Amazon are less obvious but also allow you to add a link. So check the sites you visit regularly and update your details if you’re allowed.

The logical extension to this is to actively seek out sites that allow you to put a link in your profile. You can do this on your own or get hold of some software to help or pay someone else to do it. Read the rest of this entry »

Web Design Font and Colour Tips

Or those of us who aren’t designers or artistic picking colors and fonts can be a daunting task. It seems impossible to know which colors will be bold enough to stand out as a brand color but aesthetically pleasing enough to stare at on a screen. Fonts are just as tricky. There are so many options but everyone seems to use very similar fonts, why is that?

Color is not just for decoration, it sends a message about the kind of company you are and the kind of customers you are targeted to. Color is an important psychological trigger. For example, purple signifies luxury and royalty, white is clean and modern, green in money, go and also linked with nature.

It can be important to consider the cultural implications of color in relation to your main target market. In the west white is linked to cleanliness but in many Asian countries white is also the color linked with the rituals for the dead. In some Asian countries red is the color of marriage but for others it still has links to communism. Colors should be assessed according to market and your product. Read the rest of this entry »